In the summer of 2013, an idea is brought to life – BICALLA.  Stefan Gronemann, executive partner of Senscoin GmbH, transfers his many years of experience and understanding of the needs of fashion retail into a unique vision: a partnership concept not yet available on the market.  

The BICALLA collection focusses on knitwear and T-shirts targeting "Modern Women".

BICALLA delivers seasonal merchandise at the right time and therefore reaches the customer's desire to buy when it arises.

Today, BICALLA is present at 300 points-of-sale in Europe. In addition to the domestic market Germany, the expansion into the Benelux, the United Kingdom, Ireland, Switzerland and Austria as well as the Nordic Region is being driven forward.